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ICICI Prudential FMCG Fund - Direct Plan - Growth

ICICI Prudential Asset Management Company Limited

NAV

₹443.16

NAV as of 13 Nov 2026

-0.1900 (-0.0429%)
Returns, 3Y

-2.72%

Annualised return

AUM (FUND SIZE)

₹1,591 Cr

Assets Under Mgmt

SINCE INCEPTION

+10.79%

Launched 02 Jan 2013

₹1 SINCE LAUNCH

₹4.14

Indexed wealth

MAX DRAWDOWN

-32.85%

Historical peak to trough

RECOVERY TIME

—

Not available

CONSISTENCY

11 positive yrs

2 negative yrs

Category

EquitySectoral/ ThematicVery High Risk

Fund Info

INF109K01Z14ICICI Prudential Asset Management Company Limited
-15.73%1Y Absolute Return
-0.04%1D
Loading NAV history…

Past performance is not an indicator of future returns.

Returns calculator comparison

Compare an illustrative investment outcome across return assumptions.

AssetProjected corpusTotal investedGainAnnual return
ICICI Prudential FMCG Fund - Direct Plan - GrowthFund 5Y annualised return
₹8,11,182
₹7,32,612₹78,570+4.26%
EPFIllustrative annual assumption
₹8,95,132
₹7,32,612₹1,62,520+8.25%
Residential propertyIllustrative annual assumption
₹8,67,662
₹7,32,612₹1,35,050+7.00%
PPFIllustrative annual assumption
₹8,69,819
₹7,32,612₹1,37,207+7.10%
Bank fixed depositIllustrative annual assumption
₹8,56,981
₹7,32,612₹1,24,369+6.50%
GoldIllustrative annual assumption
₹8,67,662
₹7,32,612₹1,35,050+7.00%
Savings accountIllustrative annual assumption
₹7,86,827
₹7,32,612₹54,215+3.00%

Illustration only. Fund results use the available NAV-derived annualised return and can be negative. Reference rows are assumptions, not current quoted rates or guaranteed returns; property excludes transaction costs, taxes, and liquidity constraints. Mutual fund investments are subject to market risk.

Wealth multiple

₹1 became₹1.11
₹1 Lakh since launch₹1.11 Lakh
Fund age13.9 yrs

Fund information

Scheme code120587
ISININF109K01Z14
BenchmarkNIFTY FMCG TRI
CategoryEquity Scheme - Sectoral/ Thematic
Expense ratio1.69%
Exit loadExit load of 1% if redeemed within 15 days
Minimum SIP₹100 SIP

Return comparison

923rd / 932 in category
PeriodFundBenchmarkCategory avg
1M+39.13%——
3M-14.87%——
6M-13.66%——
1Y-15.73%—+4.16%
3Y-2.72%—+12.54%
5Y+4.26%—+10.04%
10Y+9.87%——
Since Launch+10.79%——

Risk-adjusted performance

Every measure is expanded with a plain-language reading of the latest calculated value.

Sharpe ratio

0.35

Return earned for the risk taken.

Moderate

Moderate risk-adjusted returns. The reward for risk has been average.

Sortino ratio

0.50

Return earned while limiting downside risk.

Moderate

Moderate downside risk-adjusted performance.

Standard deviation

14.52%

How much the fund’s returns fluctuate over time.

Moderate volatility

Returns can move up and down noticeably.

Beta

—

How closely the fund moves with the market.

Unavailable

This measure needs sufficient fund and benchmark history to calculate.

Alpha

—

Extra return generated above the benchmark.

Unavailable

This measure needs sufficient fund and benchmark history to calculate.

Treynor ratio

—

Return earned for each unit of market risk taken.

Unavailable

This measure needs sufficient fund and benchmark history to calculate.

Calmar ratio

0.33

How well the fund rewarded investors relative to its biggest decline.

Low

Returns have been modest compared to the drawdowns experienced.

Information ratio

—

How consistently the fund outperformed its benchmark.

Unavailable

This measure needs sufficient fund and benchmark history to calculate.

Portfolio allocation

Latest disclosed portfolio mix

Asset allocation

Portfolio100%
Equity94.62%
Cash5.38%

Market cap allocation

Large Cap
76.12%
Mid Cap
16.11%
Small Cap
7.78%

Sector allocation

Equity exposure by sector

Consumer Staples
93.63%
Materials
3.03%
Healthcare
2.11%
Technology
0.71%
Consumer Discretionary
0.52%

Top holdings

10 of 34 disclosed positions

HoldingSectorInstrument typeWeight
Hindustan Unilever LtdConsumer StaplesEquity18.5291%
ITC LtdConsumer StaplesEquity18.3365%
Nestle India LtdConsumer StaplesEquity8.1023%
Britannia Industries LtdConsumer StaplesEquity6.8027%
Tata Consumer Products LtdConsumer StaplesEquity5.7175%
Varun Beverages LtdConsumer StaplesEquity4.94%
United Spirits LtdConsumer StaplesEquity4.8529%
Godrej Consumer Products LtdConsumer StaplesEquity4.7612%
Cash MarginUnspecifiedCash Margin3.0008%
United Breweries LtdConsumer StaplesEquity2.8483%

Fund management

NI
Nitya Mishra

Since 2026 · Prior to joining ICIC Prudential Mutual Fund, she has worked with SBI Capital Markets and CRISIL Ltd.

Ms. Mishra has done B.Tech, MBA (Finance) and CFA

Compare similar funds

No comparable category funds are available yet.
Summary

A very high-risk equity scheme - sectoral/ thematic fund. Trailing its category average over 3Y by 15.3 points.

Strengths
  • None
Weaknesses
  • Trailing its category average over 3Y by 15.3 points.
  • Top 10 holdings make up 77% — a handful of stocks can swing returns sharply.
  • Ranks 923 of 932 in its category over 1 year.
Ideal investor
  • Needs a 5–7+ years horizon to ride out its very high risk level.
  • Good fit for SIPs — spreading purchases smooths out 14.5% volatility.
Risk drivers
  • Top 10 holdings = 77% of the portfolio.
  • Consumer Staples makes up 94% — trouble in that sector hits the whole fund.